{"id":22039,"date":"2026-10-29T14:34:04","date_gmt":"2026-10-29T13:34:04","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/?post_type=avada_portfolio&p=22039"},"modified":"2026-10-29T14:39:50","modified_gmt":"2026-10-29T13:39:50","slug":"munich-tourism-destination-management-with-clarity-and-consistency","status":"publish","type":"avada_portfolio","link":"https:\/\/dev.stadtmanufaktur.com\/en\/projects\/munich-tourism-destination-management-2\/","title":{"rendered":"K\u00fchlungsborn Tourism Strategy: Setting a Course for 2035"},"content":{"rendered":"
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Client: Tourism, Leisure & Culture, LLC, K\u00fchlungsborn<\/h3><\/div>
Project period: January\u2013September 2026<\/h5><\/div>
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The project in brief<\/h2><\/div>

With approximately 2.5 million overnight stays per year, the Baltic Sea resort of K\u00fchlungsborn is one of the most successful tourist destinations on the German Baltic coast.<\/b> The sea, the beach, the town forest, the resort architecture, a robust tourism infrastructure, and a high quality of life provide ideal conditions for future development.<\/p>\n

On behalf of Tourismus, Freizeit & Kultur GmbH K\u00fchlungsborn<\/a>, we are evolving the existing \u201cclassic tourism concept\u201d into an integrated and forward-looking<\/b> tourism strategy, \u201cK\u00fchlungsborn 2035\u201d\u2014<\/b> including a strategic narrative, areas of action, and an implementation roadmap.<\/p>\n

The central question in this project is: <\/span>How can K\u00fchlungsborn preserve its exceptional qualities while simultaneously becoming one of Germany\u2019s most distinguished year-round destinations?<\/b><\/p>\n<\/div>

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\"View<\/div><\/a><\/div><\/div>
\"A<\/div><\/a><\/div><\/div>
\"City<\/div><\/a><\/div><\/div>
\"K\u00fchlungsborn<\/div><\/a><\/div><\/div><\/div><\/div>

City, beach, harbor, sea: K\u00fchlungsborn is one of the most popular tourist destinations on the German Baltic Sea coast \u00a9 Jasmin Fernholz<\/p>\n<\/div>

The challenge<\/h2><\/div>

K\u00fchlungsborn is starting from a position of strength. <\/span>At the same time, guest needs and broader conditions are changing\u2014for example, in terms of travel needs, sustainability, mobility, digitalization, and skilled workers. The update to the tourism strategy<\/a> was not about generating new demand, but rather about more clearly highlighting the strengths of the K\u00fchlungsborn destination, linking them together, and further developing them in terms of quality. <\/b><\/p>\n<\/div>

Our mission in detail:<\/h4><\/div>